Intimate Media Sales Dinner at Cannes Lions

Join senior leaders across media, streaming, retail media, and marketing for an intimate evening during Cannes Lions.

We’ll begin with networking cocktails and aperitivo before sitting down for a candid panel discussion on how media organizations are rebuilding their sales foundations for a more connected, measurable, and AI-driven future.

Following the conversation, guests will enjoy a private dinner and the opportunity to continue discussions with peers shaping the next generation of media products and customer experiences.

Panel Discussion

Built to Bend: Designing Media Sales Products That Can Keep Up

Streaming and commerce media may look different on the surface, but both are confronting the same challenge: buyers want more connected, measurable, and flexible media products than legacy systems were built to support.

Leaders from across media and technology will discuss how they are redesigning their media sales foundations using data and emerging agentic systems to move faster, launch new products with less friction, and keep their businesses adaptable as the market evolves.

Topics will include:
• AI agents and the future of media organizations
• Building more agile and measurable media products
• Data foundations for modern advertising and commerce media
• Creating flexibility without increasing operational complexity

Featured Speakers
• Jenny Yurko, VP Data Product Strategy, Warner Bros. Discovery
• William Merchan, Global Media & Entertainment Lead, Snowflake
• Additional speakers to be announced

Space is intentionally limited for this private dinner experience.