Game-Changing Personalisation
Thursday, April 16 from 3:00 pm
Tottenham Hotspur Stadium
748 High Rd, GreaterTottenham
Hotspur FC's home stadium
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The number of members is limited!
How sports organisations turn data into match-winning experiences
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Tottenham Edition
An afternoon for MarTech, CRM & Data professionals – to meet, learn, and exchange.
Join a small group of senior leaders from sports organisations and the wider MarTech ecosystem for an intimate, off-the-record conversation on how data and personalisation are reshaping fan engagement and driving measurable commercial growth.This is not about theory or vision decks.
It’s about how clubs are actually using data today to sell more tickets, more merchandise, and build stronger, more valuable fan relationships.
What’s it about?
Sport organisations sit on some of the richest fan data in the world. Yet many still struggle to turn that data into consistent, personalised experiences across touchpoints.
This session brings together clubs and practitioners to explore how leading organisations are:
• Building a true “fan 360” across ticketing, retail, digital, media, and partnerships
• Using data to move fans up a clear value ladder, from casual supporter to lifelong advocate
• Connecting on-pitch intelligence with off-pitch engagement and commercial strategy
• Shifting from mass communication to real-time, lifecycle-driven personalisation
Expect practical insight, honest lessons learned, and open discussion — not polished case studies.
Why attend?
Because personalisation is no longer a brand exercise - it’s a revenue strategy.
And the most valuable insights don’t come from slides, but from peers who are solving the same problems inside complex organisations.
This afternoon is for leaders who want to understand:
• What’s actually working
• What’s still broken
• And where to focus next for the biggest commercial impact
Who is it for?
This event is designed for professionals working in:
• Marketing Technology
• CRM, Loyalty & Lifecycle Marketing
• Data, Analytics & Customer Insights
• Digital, Fan Engagement & Commercial Strategy
Whether you’re setting the vision or building the foundations - if you’re responsible for driving fan engagement and commercial growth through data and personalisation, this session is for you.
What to expect:
🗣️ Thoughtful, honest conversation — no sales pitches
🤝 A trusted, off-the-record environment in a relaxed, premium setting designed for real discussion
⚽ Insight you can take back and apply immediately
🏟️ A fun afternoon with Stadium Tour and networking reception afterwards
Please note that availability is limited to ensure a relaxed and engaging experience.
Digital & Growth Marketing at Tottenham Hotspur FC
Co-founder & Technical Lead at Human37
Meet the speakers.
Having worked in digital marketing & marketing technology for the last 24 years in performance agencies, media owners and customer insight organisations, Gary now heads up Digital & Growth Marketing at Premier League Football Club, Tottenham Hotspur. His remit covers performance marketing, marketing communications, product marketing and insight & analytics, across the Club's 11 commercial areas as well as fan growth & engagement. Working closely with the commercial, content, social, marketing, product & technology departments his perspective covers many parts of the Clubs operations alongside his marketing responsibilities.
Vincent is the co-founder and Technical Lead of Human37 where he helps organizations design and implement modern data and marketing technology foundations.
He brings 11+ years of experience across business intelligence, cloud-for-marketing engineering, and digital growth strategy from previous roles at Nessie, Fourcast by Devoteam, and Semetis, where he led BI services and designed data architectures to turn customer data into actionable insights.
