Marketing should not be a game of guess and check. But unfortunately, the near infinite possibilities of channel, copy, content, campaign, and audience often mean we're left guessing.

The most innovative marketing and data teams have found ways to use data more intelligently and efficiently to eliminate the guesswork and grow their businesses.

The Guesswork to Growth Series brings together these trailblazers from different companies and industries for intimate, peer-to-peer discussions on what's really working and why in the world of marketing, data, and AI.

February 20, 2025 | 12-5 PM

Rituals Headquarters

Keizersgracht 683, 1017 DW Amsterdam, Netherlands

About Guesswork to Growth

This is a sales-pitch-free, community event for data-driven marketing leaders and business-oriented data leaders.

The goal is to create an environment where a hand-picked list of attendees can educate and inform one another in an authentic and open way. Four to five speakers will give lightning talks on real initiatives and ideas they are working on, followed by open discussion, knowledge sharing, and networking time.

Please arrive at 12:00 pm. The event will not be recorded, live-tweeted, or released into the public domain.

Your time won't be wasted

This event will not be recorded, allowing for open, honest, and authentic conversations.

No sales pitches or product demos—just genuine, insightful discussions.

The attendee list is curated to foster engaging, productive discussions on relatable challenges and shared experiences.

Agenda

The day will start at 12:00 pm. The host will kick off the day with a quick 10-minute introduction. Speakers will then present real insights from their work in eliminating guesswork in their marketing. A detailed agenda with speakers to be announced shortly.

There will be light food and coffee available.

Lightning Talk 1

Monika van Dijke

Monika is the Sr. Digital Activation Manager at Rituals and responsible for bringing together all Digital Marketing channels to establish best-in-class cross-channel flows and audiences based on always-on and campaign initiatives through the Hightouch platform.

Ian Leake

Ian is a servant leader in marketing technology focused on the activation of data to power end-to-end customer journeys. He has experience across many facets of retail and uses this to drive and enhance the customer experience at every touchpoint.

Lightning Talk 2

Lightning Talk 3

Rick Assies

With over 15 years of experience in marketing and advertising, I am passionate about the power of data in shaping impactful experiences. Currently working in Product Management, I thrive on enhancing the customer experience at Bol, combining data and innovation to drive meaningful results.

Kai Sandwall

A digital advertising expert with 10 years of experience, I thrive in environments where I can tackle high-impact challenges through innovation from the ground up. As a Product Manager at bol., I am on a journey to unlock opportunities that leverage data for Advertising and Marketing propositions.

Lightning Talk 3