Guesswork to Growth Munich

Marketing should not be a game of guess and check. But unfortunately, the near infinite possibilities of channel, copy, content, campaign, and audience often mean we're left guessing.

The most innovative marketing and data teams have found ways to use data more intelligently and efficiently to eliminate the guesswork and grow their businesses.

The Guesswork to Growth Series brings together these trailblazers from different companies and industries for intimate, peer-to-peer discussions on what's really working and why in the world of marketing, data, and AI.

This is a sales-pitch-free, community event for data-driven marketing leaders and business-oriented data leaders.

The goal is to create an environment where a hand-picked list of attendees can educate and inform one another in an authentic and open way. Four to five speakers will give lightning talks on real initiatives and ideas they are working on, followed by open discussion, knowledge sharing, and networking time.

Please arrive at 12:30 pm. The event will not be recorded, live-tweeted, or released into the public domain.

The event will start at 12:30 pm. Hightouch will kick off the day with a quick 10-minute introduction. Speakers will then present real insights from their work in eliminating guesswork in their marketing.
A detailed agenda with speakers to be announced shortly.

We will serve a light lunch. Coffee, soft drinks and snacks will be available.

At around 4:30 pm we will make our way to the Oide Wiesn at the Oktoberfest to round off the evening in convivial company with networking and conversation over Bavarian food and drink.