Hightouch at Data + AI Summit 2025

We’re excited to be back at the Databricks Data + AI Summit for another year of innovation, insights, and meaningful connection. From exclusive events and post-show gatherings to engaging speaking sessions, there are plenty of ways to connect with the Hightouch team throughout the week.

Check out everything we've got planned below. Looking forward to seeing you soon!

With 75M+ Treats Rewards members, PetSmart knows how to build loyalty with pet parents. But recently, traditional email testing and personalization strategies weren’t delivering the engagement and growth they wanted—especially in the Salon business. This year, they replaced their email calendar and A/B testing with AI Decisioning, achieving a +22% incremental lift in bookings. Join Bradley Breuer, VP of Marketing – Loyalty, Personalization, CRM, and Customer Analytics, to learn how his team reimagined CRM using AI to personalize campaigns and dynamically optimize creative, offers, and timing for every unique pet parent. Learn: How PetSmart blends human insight and creativity with AI to deliver campaigns that engage and convert. How they moved beyond batch-and-blast calendars with AI Decisioning Agents to optimize sends—while keeping control over brand, messaging, and frequency. How using Databricks as their source of truth led to surprising learnings and better outcomes.

Retail Media Networks (RMNs) are transforming how brands engage and connect with consumers throughout the omnichannel. In this session, Databricks and Hightouch will explore how data-driven advertising is reshaping retail promotions and enabling real-time activation of customer insights. Learn how unified data architectures and composable customer stacks are driving hyper-personalized, high-ROI campaigns. Whether you're a retailer monetizing first-party data or a brand optimizing ad spend, this session offers practical strategies and real-world examples to thrive in the evolving RMN landscape.

XP is one of the largest financial institutions in Brazil– and they didn’t reach that scale by moving slowly. After getting inspired at Data + AI Summit in 2024, they sprang into action to overhaul their advertising strategy using their first-party data in Databricks. Just a year later, they’ve achieved remarkable success: they’ve unlocked $66 million in incremental revenue from advertising, with the same budget as before. In this session, XP will share the tactical steps they took to bring a first-party data and AI strategy to customer acquisition– including how they built predictive models for customer quality and connected Databricks to their ecosystem through Hightouch’s Composable CDP. If you’re supporting an advertising team or are looking for real strategies to take home from this conference that can transform your business: this session is for you.

Hightouch is helping Databricks launch the first-ever marketing track during the Data + AI Summit. The Marketing Data + AI Leaders Forum will bring together 200+ senior marketing leaders to dive into real-world use cases at the intersection of data, AI, and marketing impact.

Hear directly from innovative teams at PetSmart, Dropbox, Domino’s, Airtable, and more as they share how they’re driving measurable results with Hightouch and Databricks. The experience kicks off with an exclusive welcome reception the evening before - don’t miss it!