Hightouch at Snowflake Summit 2025

Afterpay’s success relies on Snowflake’s strong data foundation. However, Afterpay’s marketers weren’t empowered to use this wealth of data without data team support. This meant delayed, less tailored customer experiences. Afterpay flipped the script by adopting a composable customer data platform on Snowflake. In this session, learn how Afterpay built marketing data proficiency and trust, powered every channel with fresh data and even automated testing and one-to-one personalization with AI decision-making.

With 400,000+ investors and growing, and an increasing number of financial products on offer, Fundrise needed a better way to deliver high-quality lifecycle marketing campaigns that are personalized, convert at higher rates and don’t slow the company down as its business gets more complex. Learn how Lindsay Kaplan, Senior Director of Lifecycle Marketing at Fundrise, replaced 1:many segmentation and calendar-based email sends with AI decisioning agents that autonomously test, optimize and deliver 1:1 personalized messages at scale — driving rapid revenue growth and team efficiency.

Traditionally, commerce and retail media networks are built by sending first parties to external tools for activation and measurement, but this results in long build cycles, limited flexibility and vendor lock-in. Instead, bring your media directly to your data in Snowflake to build faster, be more agile and maintain full data ownership. Join Hightouch, The Trade Desk, and Snowflake and build an end-to-end offsite media network solution to curate, syndicate and measure first-party campaigns for both managed service and self-service operations.

Navigate the future of media with the AI Data Cloud. This session reveals how three critical trends — multimodal AI, the unified adtech/martech cloud and a centralized data gravity approach — are revolutionizing content strategies and revenue models. Discover how Snowflake empowers media leaders to deliver personalized experiences, maximize advertising ROI and streamline operations. Witness firsthand how industry pioneers leverage Snowflake and Snowflake Cortex AI to drive innovation and gain a competitive edge in the dynamic media landscape.