Explore the Future of Martech at Sydney Opera

Martech is entering its next chapter. Come see where it’s heading.

AI agents. Agentic marketing. Agentic enterprises. The possibilities are accelerating. The bigger question is: how do we actually harness them?

Join Hightouch, Snowflake, Vivanti and Scott Brinker, the “Godfather of Martech,” for an intimate evening with Melbourne’s senior marketing, CRM and data leaders at the Yallamundi room in the iconic Sydney Opera House.

Over drinks, food and conversation, we’ll explore what’s changing across martech, where AI and agentic capabilities are creating real opportunities, and what it means for customer engagement, data and growth.

No day-long conference. No endless presentations. Just fresh thinking, great conversation and a room full of peers navigating the same transformation.

Alice in Agentland: Martech Through the Looking Glass by Scott Brinker

Scott will take us on a tour through today’s increasingly strange and fluid martech landscape: what’s changing, where the most important capabilities are emerging, and what happens when technology evolves faster than organizations can absorb it. The challenge isn’t simply adopting more AI. It’s learning how to harness an accelerating wave of technology without drowning in it.
We’ll also hear from Snowflake on the rise of the Agentic Enterprise and what becomes possible when AI agents connect with the data, context and systems businesses already rely on.

The conversation continues off stage.

The presentations are just the start. We’re bringing together a select group of senior marketing, CRM, digital and data leaders to exchange perspectives on the questions that matter: Where will agents actually deliver value? How will AI reshape our teams and martech stacks? And what should we be preparing for now?Then it’s drinks, food, classic cars and plenty of time for conversations with your peers.

Who is it for?

Senior leaders across Marketing, CRM, Customer Experience, Digital, Data and Marketing Technology who are thinking seriously about the next generation of customer engagement.

Whether you’re already experimenting with AI or figuring out where it fits, expect new perspectives, practical ideas and a clearer view of what’s coming next.

Seats are limited to keep the conversation focused and interactive. Please register your interest to request a place at the table.

Meet the speakers:

Scott Brinker, dubbed the "godfather of martech," has been analyzing martech and its impact on marketing for two decades as the analyst chiefmartec. He served as VP platform ecosystem at HubSpot for 8 years, building their technology partner program. Before that he was co-founder and CTO of ion interactive, a pioneering no-code platform for interactive content. He authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset. He holds degrees in business and computer science from Columbia, Harvard, and MIT.

Alan Bluwol is a Principal at Vivanti Consulting and a customer engagement and data leader with more than 20 years of experience helping organisations turn data and technology into better customer experiences. Prior to Vivanti, Alan spent over a decade at Servian, where he led Customer Engagement and advised organisations across industries on customer strategy, data, analytics, personalisation, and technology. Today, his work sits at the intersection of customer data, cloud, AI, and the modern data stack, helping organisations translate emerging technology into practical business outcomes.

Cordell Carmody leads Snowflake’s Retail & Travel industry strategy across APAC, partnering with leading retailers, ecommerce platforms and travel brands to turn data strategy into commercial outcomes. Before joining Snowflake, he led analytics for marketing and commercial functions within retail and built customer analytics capabilities that connected customer insight with business decisions. He also led large-scale ecommerce growth initiatives across Asia, including affiliate monetisation and the management of a US$200M GMV category.

Anne leads Hightouch’s international field marketing organization, building regional programs that connect sales, partners, and marketing to create pipeline and strengthen the company’s presence across EMEA and beyond. She is responsible for building and scaling the Marketing activities across the wider APAC region for Hightouch.
She brings 15+ years of experience scaling demand generation and account-based marketing for high-growth B2B SaaS companies, with deep expertise in enterprise events, executive programs, partner marketing, and data-driven attribution.