The Neutrality Dinner: AdTech's Next Chapter

Join senior leaders across adtech, retail media, streaming, commerce media, and marketing for an intimate evening during Cannes Lions.

As the lines between media, data, activation, and platform ownership continue to blur, neutrality is becoming a strategic question for every business building in this space.

This dinner is designed to bring together a small group of leaders for an honest conversation about what changes when infrastructure is no longer perceived as independent, and what that means for the future of collaboration, measurement, and growth.

We’ll begin with networking cocktails and aperitivo before sitting down for a private dinner and guided discussion with peers navigating this shift in real time.

This is not a stage-led session or formal presentation. It is an opportunity to step away from the noise of Cannes, compare notes with other senior operators, and discuss how brands, platforms, and media organizations are rethinking their data and activation strategies in a market where trust, flexibility, and control matter more than ever.

What to Expect
• Networking cocktails and aperitivo with senior leaders across adtech, retail media, media, and marketing
• A private seated dinner designed for candid conversation
• An off-the-record discussion on how the market is responding to changing platform dynamics
• An opportunity to connect with peers shaping the next era of advertising, data collaboration, and measurement

Dinner Conversation
Neutrality, Trust, and the Next Chapter of AdTech
For years, many organizations treated infrastructure decisions as settled. Today, that assumption is being challenged.

As ownership models shift and the market becomes more tightly interconnected, leaders are asking a new set of questions. What does neutrality really mean in practice? How should brands and media organizations think about data collaboration when incentives are no longer fully aligned? And how do you build for flexibility in a world where measurement, activation, and identity are becoming more strategically intertwined?

Over dinner, we’ll explore how leaders across the ecosystem are thinking about these changes and where they see the biggest implications for their teams, partners, and long-term strategy.

Topics will include:

• What neutrality means in today’s adtech landscape

• How platform alignment is changing the conversation around trust and control

• The future of data collaboration, identity, and measurement
• Building more flexible foundations for retail media, streaming, and modern advertising

• How leading organizations are preparing for the next wave of market change

Why Attend

This dinner is intended for senior leaders who want to exchange perspectives with peers facing similar questions around platform strategy, data ownership, and the future of advertising infrastructure.

Expect thoughtful conversation, a highly curated guest list, and an evening designed to spark meaningful connections in a relaxed setting.

Space is intentionally limited for this private dinner experience.