Playing the Personalisation Game

Tuesday 1st July - 3pm to 7pm

The Mancunian Suite, Etihad Stadium, Etihad Campus, Manchester, M11 3FF

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Where Data Meets the Pitch: Networking, Insights & a Tour of the Etihad Stadium

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Join us for an afternoon at Manchester’s iconic Etihad Stadium to explore how data is transforming personalised marketing. Hear from leading experts on the data strategies powering customer engagement, connect with fellow marketing and data professionals over drinks, and enjoy an exclusive behind-the-scenes stadium tour.

Why participate?
Whether you're leading CRM, data, or marketing strategy, Playing the Personalisation Game offers a unique opportunity to see how top brands are using customer data to deliver truly personalised experiences. You'll gain practical insights from real-world case studies, learn how to drive smarter campaigns with AI and composable tech, and connect with peers facing similar challenges.

Agenda:
3:00pm - Guest arrival and welcome

3:15pm - Stadium Tour

4:00pm - Papa Johns - Using data to Win and Retain Customers

4:30pm - Massive Rocket and Hightouch - A composable and AI future

5:15pm - Drinks, Dinner & Networking

Papa John's

Kanchan Lad

Kanchan Lad is an award-winning marketing leader and Senior Product Manager of MarTech & Loyalty at Papa Johns UK. Recognized as Braze’s 2024 "Marketing Leader of the Year," she spearheaded the integration of Braze to address CRM limitations, creating a "Local Marketing Hub" that empowered over 400 franchisees, resulting in a 260% year-over-year revenue uplift and setting new standards for customer-centric communication in the QSR industry.

Thierry Sequeira

Thierry Sequeira is the CEO of Massive Rocket, a London-based digital growth agency specializing in CRM, data, and personalization strategies for global brands. With over 15 years of experience spanning roles at Swrve, Spredfast, and Cognizant, he brings deep expertise in marketing technology, customer engagement, and scalable data-driven solutions.

Massive Rocket